Isetan Hanabana-Sai

we+ created the design and art direction of the main visuals for Japanese department store Mitsukoshi Isetan’s 2015 spring campaign Hanabana-Sai (Flower Festival), based on the concept of “festival of life” visualized as a vibrant and lively sensation of spring life. Working in collaboration with flower artist Makoto Azuma, the realistic movement of flowers and colored powder was captured through a high speed camera, presenting delicate fluctuations of petals and bursts of clouds elevated in slow motion. *This project was produced under our former creative collective name KAPPES.