Contemporary Design: Shaping New Perspectives and Values.
we+ is a contemporary design studio that gives form to new perspectives and values through research-based and experimental approaches.
Founded in 2013 by Toshiya Hayashi and Hokuto Ando, the studio explores the possibilities of alternative design that establishes a close coexistence with the natural and social environment around us, and incorporates a diversity of values that are often forgotten in today's society, where convenience and rationality are sought. Members with diverse backgrounds and skills: designers, engineers, researchers and writers, come together to present self-initiated projects based on research, both in Japan and abroad. With the knowledge gained from these projects, they participate in a wide range of commissioned work, including R&D, installations, branding, product development, spatial design and art direction for various companies and organizations.
As part of their research initiatives, the studio focuses on projects such as ‘Nature Study’—which explores the history of human coexistence with nature and envisions new ways of living that integrate natural materials and phenomena—and ‘Urban Origin’, which reexamines the overly complex manufacturing processes of today, redefining urban waste as indigenous materials to reconsider the roots of craftsmanship.
Their works are part of permanent collections at institutions such as the Vitra Design Museum in Germany.
Company Profile
- Name
- we+ inc.
- Floataion
- March, 2013
- Address
- 3F, 6-14, Nihonbashiyokoyamacho, Chuo-ku, Tokyo, 103-0003, Japan (Map)
- Tel / Fax
- +81 3 6231 0163 / +81 3 6231 0164
- Website
- weplus.jp
- infoweplus.jp
What we do
Artistic Research
We call our original research and design method 'artistic research'. The possibilities for alternative design solutions are explored through a logical thinking based on environmental and historical research, combined with a sensible approach based on fieldwork and material experimentation.
Self-initiated Project
A research project that we+ initiates on its own. Research themes are defined by close study of the natural environment and society. By presenting the practice of 'artistic research' as exhibitions, products and installations, we+ attempts to present an alternative perspective.
Collaborative Project
We work on projects with clients based on our 'artistic research' approach. We are involved in R&D projects (new business development, concept model development), branding and various communication designs for a wide variety of companies and organizations, and the knowledge gained is often returned to self-initiated projects.

Who we are

Toshiya Hayashi
Born in 1980, Toyama Prefecture. Graduated from Hitotsubashi University. Engaged in stage direction since his student days and, after working in advertising, he co-founded we+ inc. in 2013. From cross-disciplinary approaches like self-initiated work and installations to branding and communication strategies, he is well-versed in a wide range of fields and has handled many projects. Both his skills in advertising and design have earned him many domestic and international rewards. He is a part-time lecturer at Hosei University, Faculty of Engineering and Design. He also serves as a judge for awards, teaches at educational institutions and gives lectures at seminars.

Hokuto Ando
Born in 1982, Yamagata Prefecture. Left Musashino Art University and graduated from Central Saint Martins in London. Focusing on digging up and rebuilding value, he works across multiple fields ranging from design research, concept development, and strategic design to spatial / product / art direction and design. Co-founded we+inc. in 2013. His design skills have earned him many awards, domestically and internationally. Jury in iF Design Award (Hanover) and D&AD Awards (London). Associate Professor at Musashino Art University, department of Interior Design, Furniture Design and Installation Design. Visiting Professor at Shih Chen University, Department of Industrial Design (Taipei), and Tohoku University of Art & Design, Faculty of Engineering and Design.

Eri Sekiguchi
Born in 1992, Yokohama City. Graduated from Keio University's SFC (Shonan Fujisawa Campus) and completed her Master's degree in Graphic Media Design at London College of Communication. She is pursuing new expressions born from fusing the material's natural beauty and artificial technology. Mainly in-charge of projects like HERMÈS, Less, Light, Local and Remli. Part-time lecturer at the Department of Interior Design, Furniture Design and Installation Design at Musashino Art University and Joshibi University of Art and Design (from 2024).

Yohei Aoki
Born in 1990, Saitama Prefecture. Graduated from Musashino Art University. Mainly works on graphic design, including illustration, product design and spacial design. He is interested in cross-sectional expressions that make use of the characteristics of objects such as movement, texture and time change for graphic design. He mainly handles projects like Refoam, Link, Drought, and Beauty Innovation. He's known as Mr. Peach.

Kihiro Inoue
Born in 1996, Shiga prefecture. Graduated from Tokyo Metropolitan University. She has been involved in designing the launch and growth of new businesses at IT and startup companies. She joined we+ in 2024. She works across various domains, both digital and physical, software and hardware. She is interested in expanding perception and imagination and pursues creating thought-provoking and immersive experiences.

Mio Hayashi
Born in 1996, Tokyo. After graduating from the Department of Scenography, Display and Fashion Design at Musashino Art University, worked as a Research Assistant in the same lab. Joined we+ in 2024. Based on a philosophical approach of questioning existing concepts, she is interested in invisible elements such as time, existence, and perception, from which she extracts structures. She engages in creation across various media such as three-dimensional works, installations, videos, and clothing. Mainly personal activities include art direction for "ECOCYCLE® in ZOZOVILLA" in 2023 and a solo exhibition "Compass" at TIERS GALLERY (Tokyo) in 2024.

Qihua Huang
Born in 1994, China. After graduating from the Department of Architecture in China, she worked as an architect at an architectural firm. She then studied abroad in Japan and completed a Master’s degree in the Department of Architecture and Environmental Design at Tama Art University. Influenced by oriental aesthetics, she is interested in the complex interplay between humans, time, and space. Her work, which includes installations, three-dimensional works, and photography, revolves around the theme of " Momentary Perceptions." Drawing from experiences of resonance with nature, she is pursuing expressions that evoke emotions and capture the moment's perception by integrating natural phenomena with artificial objects.
Partner

Chiho Oba
Born in 1973, Aomori prefecture, Japan. Graduated from Tsukuba University. Interested in bridging connections with overseas markets through Japanese culture, she was stationed in London for MUJI, contributing to setting up product development for European markets. Since 2013, she has been involved in various projects across a number of countries, mainly in product development and exhibition coordination in the design field, utilising her observation and problem-solving skills developed during her time overseas. Joining we+ in 2022, she is responsible for client management, project coordination and PR for overseas projects, drawing on her extensive experience, notably in the UK and France.
Clients
- 21_21 DESIGN SIGHT
- Ambientec
- ARC'TERYX
- Art Tower Mito
- Christian Dior Couture
- Elica
- FINNAIR
- FUJIFILM
- FUJI TELEVISION NETWORK
- Hermès Japon
- Hermès International
- Hosei University
- IKEA
- MITSUKOSHI ISETAN
- ISSEY MIYAKE
- Iwate University
- JAXA (Japan Aerospace Exploration Agency)
- Kajima Corporation
- Karimoku
- LEXUS
- LIXIL
- Marimekko
- Japanese Ministry of the Environment
- Japanese Cabinet Office
- Japan Tobacco
- National Museum of Emerging Science and Innovation
- Mitsui Chemicals
- Mori Art Museum
- MUJI
- Musashino Art University
- National Museum of Western Art
- NBC Meshtec
- NIPPON STEEL KOWA REAL ESTATE
- Nissan Motor
- NUNO
- Panasonic
- PAÑPURI
- PARCO
- Seiko Watch
- SEMBA
- Shimadzu Corporation
- Shiseido
- Sogo & Seibu
- SONY
- STAR JEWELRY
- Takashimaya
- Tokyo Midtown
- Toyama Prefectural Museum of Art and Design
- TOYO Aluminium
- VEILANCE
- Yokohama City
- YAMAHA
- WAKO
- etc
Awards
- 2024
-
- FRAME Awards / Designer of the Year [NL]
- FRAME Awards / Set Design of the Year [NL]
- FRAME Awards / Best Use of Color [NL]
- Dezeen Awards / Lighting Design Shortlist [UK]
- Good Design Award [JP]
- Fuorisalone Award / Media Partners Special Mention [IT]
- Fuorisalone Award / Special Mention [IT]
- 2023
-
- FRAME Awards / Furniture of the Year [NL]
- Wallpaper* Design Award / Best Elements of Surprise [UK]
- KUKAN DESIGN AWARD / Silver Award [JP]
- KUKAN DESIGN AWARD / Special Jury Award [JP]
- Dezeen Awards / Sustainability Longlist [UK]
- Fuorisalone Award / Special Mention [IT]
- 2022
-
- Dezeen Awards / Emerging Design Studio of the Year (Public Vote) [UK]
- EDIDA - ELLE DECO International Design Awards / Japanese Social Design Project [JP]
- Fuorisalone Award / Special Mention [IT]
- 2021
-
- Pen Creator Awards / Creator of the year [JP]
- EDIDA - ELLE DECO International Design Awards / Japanese Social Design Project [JP]
- Dezeen Awards / Seating Design Longlist [UK]
- 2020
-
- KUKAN DESIGN AWARD / Gold Award [JP]
- KUKAN DESIGN AWARD / Bronze Award [JP]
- FRAME Awards / Window Display Shortlist [NL]
- 2019
-
- EDIDA - ELLE DECOR International Design Awards / Young Designer of the Year / Nominated [IT]
- Dezeen Awards / Furniture Design Longlist [UK]
- KUKAN DESIGN AWARD / Gold Award [JP]
- KUKAN DESIGN AWARD / Silver Award [JP]
- FRAME Awards / NOMINEES [NL]
- 2018
-
- DSA Design Award / Silver Award [JP]
- Dezeen Awards / Furniture Design Longlist [UK]
- 2017
-
- ELLE DECOR Japan / Young Japanese Design Talent [JP]
- DSA Design Award / Gold Award [JP]
- 2014
-
- DSA Design Award / Special Jury Award [JP]
- Asia Digital Art Award / Awards for Excellence [JP]
- 2012
-
- DSA Design Award / Honorable Mention [JP]
- 2011
-
- Asia Digital Art Award / Finalist [JP]
- 2010
-
- Good Design Award [JP]
Exhibitions
- 2024
-
- DESIGNTIDE TOKYO, NIHONBASHI MITSUI HALL, Tokyo
- WONDER POWDER in OTA, HiCity, Tokyo
- WONDER POWDER, AXIS Gallery, Tokyo
- WONDER POWDER, DROPCITY, Milan
- Straordinaria, Palazzo Litta, Milan
- Ro Collective, Rossana Orlandi, Milan
- 2023
-
- More than Materials, HiCity, Tokyo
- Design for Anthropocene, Good Design Marunouchi, Tokyo
- Asia Creative Relation, DESIGNART, Tokyo
- KYOTO ITO ITO, NEUTRAL, Kyoto
- KYOTO ITO ITO, NEUTRAL Azabudai, Tokyo
- OCEAN BLINDNESS, AXIS GALLERY, Tokyo
- Less, light, Local, Tiers Gallery, Tokyo
- Less, Light, Local, Almach Art Gallery, Milan
- Ro Collective, Rossana Orlandi, Milan
- The Thinking Piece, DROPCITY, Milan
- DESIGN SCOPE, Toyama Prefectural Museum of Art and Design, Toyama
- NOMAD ST. MORITZ, St. Moritz
- 2022
-
- Futurists, MINT, London
- Design Miami/ Basel, Basel
- Ro Collective, Rossana Orlandi, Milan
- Nature Study: MIST, Nomena gallery, Tokyo
- The Thinking Piece, (Place) by method, Tokyo
- RESONANCE: Vortex to Diversity, Superstudio Più, Milan
- 2021
-
- Futures In-Sight, 21_21 DESIGN SIGHT, Tokyo
- 2019
-
- Hebei International Industrial Design Week, Hebei
- Autogenesis Design, Design Gallery 1953, Tokyo
- Ro Collective, Rossana Orlandi, Milan
- The Upward Spiral That We Wonder, Shenzhen
- Gallery Tamura Joe, Tokyo
- FLUX, Museo Poldi Pezzoli, Milan
- 2018
-
- Gallery Tamura Joe, Tokyo
- TAIWAN DESIGN EXPO 2018, Taichung
- Ro Collective, Rossana Orlandi, Milan
- 2017
-
- Art and Design dialogue with materials, Toyama Prefectural Museum of Art and Design, Toyama
- IDS Vancouver, Vancouver
- Ro Collective, Rossana Orlandi, Milan
- Ambiente Talents, Frankfurt
- Design New Standard, Singapore
- 2016
-
- HIGHLIGHT, Design Koishikawa, Tokyo
- Gallery S. Bensimon, Paris
- VENTURA LAMBRATE 2016, Milan
- 2015
-
- Salone del Mobile 2015, Milan
- Arts of Jomon, Spiral Garden, Tokyo
- 2014
-
- Maison et Objet 2014, Paris
- Salone del Mobile 2014, Milan
- Arts of Jomon, Aomori Museum of Art, Aomori
- 2012
-
- FLOW, OZONE, Tokyo
Galleries
- Rossana Orlandi, Milan
- Galerie Philia, New York / Geneva / Singapore
- MINT, London
Permanent Collections
- Vitra Design Museum
- Anchorage Museum
Press Archive
- 2024
-
- Dezeen ー The top 10 material innovations of 2024
- FRAME ー Bringing design back to its essence, we+ was named our Designer of the Year
- AXIS ー The Aesthetics of Contemporary Design Pursued by we+
- OZONE ー Honest and Genuine Craftsmanship in Everyday Life
- SHIMADZU TODAY ー Science Art “WONDER POWDER” – First Exhibition in Tokyo, Roppongi
- NHK ー DESIGN × STORIES
- Elle Decor Japan ー [Milan Design Week 2024] 10 Installations That Captivated the World
- NIKKEI xTREND ー Shimadzu Corporation Turns Analytical Technology Into Art – Aiming for “Well-Being Design”
- Roppongi Future Conference ー AXIS Gallery “WONDER POWDER” Exhibition
- Dezeen ー We+ makes portable Remli lamp from "hardly recyclable" urban detritus
- TOKYO ART BEAT ー Maison Margiela’s “5AC” Bag Hacked by Nerhol, Shoko Otake, BIEN and NUNO | we+
- OZONE ー Lighting “Remli” Born from Tokyo’s Waste Materials – we+ Designs That Shape New Perspectives and Value
- Dezeen ー Ambientec turns to organising events to showcase lighting products
- tender Party ー IN THE DETAILS
- ELLE DECOR Japan ー Milan Design Week 2024
- Elle Decor India ー GORGEOUS GRANITA
- Elle Decor Japan ー [Milan Design Week 2024] 10 Installations That Captivated the World
- NIKKEI xTREND ー Milan Design Week 2024 – Six Distinctive Japanese Companies
- BRAIN ー Aoyama Design Conference
- NIKKEI DESIGN ー MILAN DESIGN WEEK 2024
- OCEAN BLINDNESS ー Material from the ocean
- FRAME ー FRAME Awards 2023 / Furniture of the Year
- SHOTENKENCHIKU ー 50 GRIPS
- designboom ー from waste to functional art: remli by we+ transforms recycling into portable lighting fixture
- est living ー 50 Highlights
- PHAIDON ー Designed for life
- ISETAN MITSUKOSHI ー Is Contemporary Design the Key to the Next Era of Enriched Living?
- SHOTENKENCHIKU ー TOKYO DESIGN EVENT 2023
- 2023
-
- WWD ー Cutting-Edge Design Unit “We+” Explores “Expanded Views of Textiles”
- Commercial Space Lighting ー Future Iconic Lighting Seen at Milan Design Week 2023
- NIKKEI DESIGN ー Japan’s Eco-Friendly Materials and New Perspectives Highlighted in Milan
- Dezeen ー Seven Japanese designers working with neglected materials at Designart Tokyo
- Colour Hive / MIX ー CMF DIRECTIONS 2024/25
- AXIS web ー A Journey with Design Studio We+ in Search of the “Ideal Thread”
- HIGHSNOBIETY JAPAN ー THE VISIONARIES
- stir pad ー From seaweed light to recipes, We+ reconstructs design perspectives
- Pen ー A Glimpse into the New Era: Latest Report from Milan Design Week
- NIKKEI xTREND ー Milan Design Week Thrives
- DAMN ー Less, Light, Local
- designboom ー we+'s urban mining of tokyo landfills revives industrial waste as new composite materials
- JDN ー Milan Design Week Returns After Four Years – Japanese Exhibitors Report from Milan
- CHAMP MAGAZINE ー Less, Light, Local
- SAY HI TO ー Studio Visit with we+
- designboom ー we+ revives contaminated seaweed as luminous installation using japanese handicrafts
- The New York Times Style Magazine ー Emerging Japanese Designers Gaining Presence at Milan Design Week
- 2022
-
- FRAME ー SUSTAINABILITY
- AXIS ー What Actions Can Design Take on Issues Surrounding the Oceans?
- designboom ー we+’s sizeable vortex installation boasts dynamic, iridescent colors
- designboom ー we+'s study on mist explores a new coexistence between nature and design
- designboom ー we+ recycles styrofoam waste into dark, monolithic furniture collection
- AXIS ー Challenging the Boundary Between Artificial and Natural
- Design Miami ー Postcard From we+
- designboom ー we+ explores urban mining through copper wire collection titled 'haze'
- designboom ー we+ recycles styrofoam waste into dark, monolithic furniture collection
- FRAME ー Dark Retail
- GQ ー Hermes Shanghai × we+
- MODERN WEEKLY ー Hermes Shanghai × we+
- IDEAT ー Hermes Shanghai × we+
- SHOTENKENCHIKU ー Round Table Talk
- Pen ー CREATOR AWARDS 2021
- 2021
-
- Panasonic ー “Aug Lab” Co-Creation Partner Interview
- Elle Decor Japan ー Cutting-Edge Innovations in Sustainable Materials Tackling Waste Reduction
- AXIS ー Creators Navi
- SEMBA CONNECT! ー Creating New Value from Discarded Building Materials – “Link”
- AXIS web — Finding “New Perspectives” – A Conversation with we+
- Room Diseno ー ABSTRACCION DE LOS SENTIDOS
- SIXIÈME GINZA MAGAZINE ー Extracting and Interpreting New Charm from the Beauty Found in Nature
- 2020
-
- Panasonic ー “Aug Lab” Joint Research Partner Interview
- LEXUS NEWS ー The Leading Japanese Design Studio “we+” Discusses the Overflowing Sources of Creativity
- AXIS ー What Designers Can Do in a Coexisting Society
- designboom ー we+ captures the shape of a water vortex to create the 'swirl' light fixture
- Pen ー Challengers of Imagination
- BRAIN ー The Current State of Design Projects
- AXIS ー The Answer to a Design Museum.
- LEXUS NEWS ー Fusing Questions and Curiosity with Design to Spark New Innovations – LEXUS DESIGN AWARD Ideathon Day 1
- 2019
-
- Bridgine — “Another Perspective” Is Born from Daily Experiments: The Form of Contemporary Design Pursued by we+.
- ICON DESIGN ー JAPAN’ S NEXT GENERATION
- designboom ー we+ entwines 500 dyed threads to express the 'diversity of beauty' at shiseido in tokyo
- NIKKEI DESIGN ー Emerging Contemporary Designers
- Discover Japan ー Contemporary Design Studio we+
- NHK ー DESIGN TALKS +
- Life Stylist ー Between Design and Art
- 2018
-
- designboom ー swell installation by we+ vizualizes the movement of wind and light
- Roppongi Future Conference ー “The Importance of Creating a Platform for Young Designers to Showcase Their Work”
- TV Asahi ー Musee du Momoclo
- Elle Decor China ー ASIAN NEW FACE
- JDN — Creating Astonishment and Phenomena that Appeal to Primal Experiences: we+’s “Contemporary” Design Perspective
- DIRECTION ー A Daily Life of Trial and Error
- TV Asahi ー Design code
- designboom ー we+ designs unique, steel wire collection using magnetic forces
- designboom ー we+ creates 'breathing' window installation for issey miyake
- FRAME ー Design for the DISPLACED
- AXIS ー Creators Navi
- foam ー Material Future
- 2017
-
- designboom ー we+'s 'cuddle' project creates shimmering light with water droplets like morning dew
- NIKKEI DESIGN ー How to Discover Next-Generation Creators
- dwell ー Young Guns 2017: New Designers Making Waves
- ALA CHAMP ー we+: The Emerging Tokyo-Based Design Studio Driven by the Unexpected
- JDN ー Featured Designers
- designboom ー the 'blur' table by we+ displays ephemeral and evolving aesthetics
- NIKKEI MJ ー Design
- Dezeen - Pockmarked Drought chair by We+ takes shape as it dries
- designboom ー we+ creates the 'drought' bronze chair through a dehydrating process
- SURFACE ー Best of Salone
- Elle Decor Japan ー Design Trends 2017