Who we are

we+ is a contemporary design studio that gives form to new perspectives and values through unique production methods and means of expression, developed on the basis of extensive research and experimentation. Founded by Toshiya Hayashi and Hokuto Ando in 2013, the studio aims to create a new intimate relationship between humans and our surrounding environment, as well as nature, through innovative design and emotive connectivity.

In today’s human-centric society, diversity has been sacrificed in pursuit of efficiency through industrial and technological advancements. In response to this, we+ adopt an expansive view and approach that explores the amalgamation of nature and the artificial, recontextualizing and giving form to the uncertainty of natural phenomena.

The studio leverages expertise drawn from day-to-day research and projects with various companies and organizations, ranging from installations to commissioned works, branding, product development, and graphic design, whilst showcasing independent works both in Japan and abroad.


  • Toshiya Hayashi


    Toshiya Hayashi

    Co-Founder, Creative Director, Designer, Copywriter

    1980年富山県生まれ。一橋大学卒業。学生時代より舞台演出に携わり、広告会社等を経て2013年we+ inc.を共同設立。デザインリサーチを起点とする作品制作やインスタレーションといった領域横断型のアプローチから、ブランディングやコミュニケーション戦略まで、幅広い分野に精通し各種プロジェクトを手がける。国内外の広告賞、デザイン賞等受賞多数。法政大学デザイン工学部兼任講師(2019年〜)。その他教育機関での講師、セミナー等での講演も行う。縄文&先住民文化と警察小説をこよなく愛する。

    Born in 1980, Toyama Prefecture. Graduated from Hitotsubashi University. Engaged in stage direction since his student days and, after working in advertising, he co-founded we+ inc. in 2013. From cross-disciplinary approaches like self-initiated work and installations to branding and communication strategies, he is well-versed in a wide range of fields and has handled many projects. Both his skills in advertising and design have earned him many domestic and international rewards. He is a part-time lecturer at Hosei University, Faculty of Engineering and Design (2019-). He also teaches at educational institutions and gives lectures at seminars. He dearly loves the Indigenous culture such as Jomon and police procedurals.

  • Hokuto Ando


    Hokuto Ando

    Co-Founder, Creative Director, Designer

    1982年山形県生まれ。武蔵野美術大学中退、Central Saint Martins(ロンドン)卒業。視点と価値の掘り起こしに興味を持ち、プロジェクトにおけるデザインリサーチやコンセプト開発、空間〜立体〜平面のディレクションやデザインなど、複合領域的に手がける。2013年we+ inc.共同設立。国内外のデザイン賞を多数受賞。武蔵野美術大学空間演出デザイン学科非常勤講師(2017年〜)。他複数の教育機関で講師を務める。iF Design Award(ハノーバー)、D&AD Awards(ロンドン)審査員。

    Born in 1982, Yamagata Prefecture. Left Musashino Art University and graduated from Central Saint Martins in London. Focusing on digging up and rebuilding value, he works across multiple fields ranging from design research, concept development, and strategic design to spatial / product / graphic direction and design. Co-founded we+inc. in 2013. His design skills have earned him many awards, domestically and internationally. He is a part-time lecturer at Musashino Art University, teaching Spatial & Product Design including scenography design, interior design, installation design, and furniture design (2017-) and has participated as a judge in iF Design Award (Hanover) and D&AD Awards (London).

  • Peach


    Design Lead, Designer

    1990年埼玉県生まれ。武蔵野美術大学卒業。グラフィックデザインを中心に、イラストレーション、立体、空間等あらゆる分野を手がける。動きや質感、時間的変化といった"モノ"の特性を平面に活かすような横断的表現に興味を持つ。主な担当プロジェクトにMIKIMOTO、Disguise、Drought等。「師匠」「ヤーチー」「バク」「Say Yes」「青木陽平」その他愛称多数。

    Born in 1990, Saitama Prefecture. Graduated from Musashino Art University. Mainly works on graphic design, including illustration, product design and spacial design. He is interested in cross-sectional expressions that make use of the characteristics of objects such as movement, texture and time change for graphic design. He mainly handles projects like MIKIMOTO, Disguise, and Drought. He has many nicknames like "Master", "Yang-chee", "Baku", "Say Yes", and "Yohei Aoki".

  • Eri Sekiguchi


    Eri Sekiguchi

    Design Lead, Designer

    1992年横浜市生まれ。2015年慶應義塾大学SFCを卒業し、London College of CommunicationにてMA Graphic Media Designを修了。デザインリサーチからコンセプト構築、プロトタイプ・システム設計など幅広い業務を担う。マテリアルの自然美と人工的なテクノロジーを融合させることで生まれる新しい表現を追究している。2017年よりwe+に参加。主な担当プロジェクトに、HERMÈS、Grand Seiko、ISSEYMIYAKEなど。武蔵野美術大学工芸工業デザイン学科特別講師(2021年〜)。

    Born in 1992, Yokohama City. Graduated from Keio University's SFC (Shonan Fujisawa Campus) and completed her Master's degree in Graphic Media Design at London College of Communication. She is pursuing new expressions born from fusing the material's natural beauty and artificial technology. Mainly in-charge of projects like HERMÈS, Grand Seiko and ISSEY MIYAKE. She is a guest lecturer at Musashino Art University, teaching Industrial, Interior and Craft design (2021-).

  • Tatsuro Shoji


    Tatsuro Shoji



    Born in Tokyo in 1993. Graduated from Musashino Art University, Department of Visual Communication Design. After working for four and a half years at a design office in Tokyo, she joined we+ in 2021. Based on graphic design, he is involved in branding projects such as VI planning and signage planning. With a strong interest in geometry, he explores the nature and function of form.

    • Sae Honda


      Sae Honda


      1987年千葉県生まれ。武蔵野美術大学、Gerrit Rietveld Academie(アムステルダム)を卒業。オランダにてジュエリー作家・アーティストとして活動し、作品はアムステルダム市立美術館などに所蔵されている。2021年より日本に拠点を移し、we+にデザイナーとして参加。見過ごされたものを丁寧に再解釈しながら、オルタナティブな美意識を探究している。

      Born in Chiba, Japan in 1987. Graduated from Musashino Art University and Gerrit Rietveld Academie (Amsterdam). In 2021, she moved to Japan and joined we+ as a designer where she explores alternative aesthetics, carefully reinterpreting overlooked objects.

      • Rebecca Rebille


        Rebecca Rebille



        Born 1995 in England, raised in France and Japan. Graduated from Keio University SFC with a degree in Design Research. Since 2021, she has been working as a designer for we+. He is currently based in Brussels, where he explores the ambiguous relationship between everyday objects and things.

        Company Profile

        we+ inc.
        3F, 6-14, Nihonbashiyokoyamacho, Chuo-ku, Tokyo, 103-0003, Japan (Google Maps)
        Tel / Fax
        +81 3 6231 0163 / +81 3 6231 0164


        • FINNAIR
        • Hermès
        • Hosei Univ.
        • INAX (LIXIL)
        • Isetan
        • ISSEY MIYAKE
        • Iwate Univ.
        • JAXA (Japan Aerospace Exploration Agency)
        • LIXIL
        • Marimekko
        • MIKIMOTO
        • Ministry of the Environment
        • Miraikan (National Museum of Emerging Science and Innovation)
        • Mitsubishi Chemical
        • Mitsui Chemicals
        • Mitsukoshi
        • Mori Building
        • Mori Art Museum
        • MUJI
        • Musashino Art Univ.
        • National Museum of Western Art
        • NBC Meshtec
        • Nikken Sekkei
        • Panasonic
        • PAÑPURI
        • Parco
        • SEIBU Department Store
        • Seiko Watch
        • Shiseido
        • SONY
        • Tiem Factory
        • Tokyo Midtown
        • etc


        • KUKAN DESIGN AWARD / Gold Award
        • KUKAN DESIGN AWARD / Bronze Award
        • KUKAN DESIGN AWARD / Best100
        • D&AD / Wood Pencil
        • EDIDA - ELLE DECO International Design Awards / Young Designer of the Year Nominated by Japan Edition
        • KUKAN DESIGN AWARD / Gold Award
        • KUKAN DESIGN AWARD / Silver Award
        • KUKAN DESIGN AWARD / Best100
        • Dezeen Awards / Design Longlist
        • FRAME Awards / NOMINEES
        • NY ADC Awards / Merit
        • DSA Design Award / Silver Award
        • Dezeen Awards / Design Longlist
        • ELLE DECO Japan Young Japanese Design Talent
        • DSA Design Award / Gold Award
        • DSA Design Award / Special Jury Award
        • Asia Digital Art Award / Awards for Excellence
        • DSA Design Award / Honorable Mention
        • Asia Digital Art Award / Finalist
        • Good Design Award


        • Hebei International Industrial Design Week, Hebei
        • Autogenesis Design, Tokyo
        • Spazio Rossana Orlandi, Milan
        • Shenzhen Creative Week 2019, Shenzhen
        • Gallery Tamura Joe, Tokyo
        • Gallery Tamura Joe, Tokyo
        • TAIWAN DESIGN EXPO 2018, Taichung
        • Spazio Rossana Orlandi, Milan
        • Art and Design dialogue with materials, Toyama
        • IDS Vancouver, Vancouver
        • Spazio Rossana Orlandi, Milan
        • Ambiente Talents, Frankfurt
        • Design New Standard, Singapore
        • HIGHLIGHT, Tokyo
        • Gallery S. Bensimon, Paris
        • VENTURA LAMBRATE 2016, Milan
        • Salone del Mobile 2015, Milan
        • Arts of Jomon at Spiral Garden, Tokyo
        • Maison et Objet 2014, Paris
        • Salone del Mobile 2014, Milan
        • Arts of Jomon at Aomori Museum of Art, Aomori
        • FLOW at OZONE, Tokyo


        • Rossana Orlandi, Milan
        • Galerie Philia, New York / Geneva / Singapore