Isetan Hanabana-Sai

Mitsukoshi Isetan

Commissioned

Branding

we+ created the design and art direction of the main visuals for Japanese department store Mitsukoshi Isetan’s 2015 spring campaign Hanabana-Sai (Flower Festival), based on the concept of “festival of life” visualized as a vibrant and lively sensation of spring life. Working in collaboration with flower artist Makoto Azuma, the realistic movement of flowers and colored powder was captured through a high speed camera, presenting delicate fluctuations of petals and bursts of clouds elevated in slow motion.   *This project was produced under our former creative collective name KAPPES.

伊勢丹花々祭2015のメインビジュアルとムービーのディレクション&デザインを手がけました。「生命の祝祭」をコンセプトに、フラワーアーティストの東信とコラボレーション。春の生命の芽吹きの生き生きとした躍動感を、花とカラーパウダーのリアルな動きをハイスピードカメラで捉えることで表現しています。(クリエイティブ・コレクティブKAPPES名義で制作)

Venue

  • Isetan Shinjuku [Tokyo]