Beauty Innovation 2020

Inspired by the wind that occurs in the natural environment such as the gusts of leaves blown on updrafts in the city, the installation visualises the complex and diverse forms of beauty that emerge from the uncontrolled, random movement of paper and wind. By embodying Shiseido’s corporate philosophy: “The Diversity of Beauty Creates Innovation That Leads to a Better World”, we+ aims to present an effective use of technology to eliminate its presence and extract the behaviour of nature.

Beauty Innovation 2020 is comprised of 80 circular pieces of textured paper arranged uniformly in 5 vertical columns and 16 rows perpendicular to extremely thin wires running the height of the case. A small circulator sits directly below, initiating the paper’s undulating movement and rhythm controlled by a regulated airflow. When gusts of air collide, unplanned movements of wind and light occur, creating organic gestures almost as if the paper itself is alive and dancing. By abstracting these forms, it allows the fluctuations of natural phenomena to take centre stage.

Situated amongst tall skyscrapers and buildings in Tokyo, the display recreates a deep sense of nature for passersby in an unexpected city centre, drawing out the beauty from the familiarity of natural phenomena and inciting greater empathy and immersion.